As you first enter this museum, you see the most expensive Peanuts book ever created. This 12 page booklet was sent out for free, but only to folks who had plunked the down the price for a new Ford Falcon, circa 1963. The Peanuts characters were spokesmen for the Falcon line for years, appearing in their brochures and newspaper ads. In fact, the first time the Peanuts characters were animated was for a series of Falcon TV commercials.
http://aaugh.com/guide/oddbook1.htm
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